Andy York
Visiting Head: Verbal Identity
Andy is a verbal identity consultant and writer, helping brands define and express themselves through tone of voice and messaging.His unusually wide-ranging career includes spells as an award winning writer and creative director in agencies like Ogilvy & Mather. Writing and directing trailers for Hollywood blockbusters. And as Director of Verbal Identity for Interbrand, the world’s largest brand consultancy. Andy has devised and helped implement tone of voice for Dell, Nissan, Aviva, the iconic Deloitte rebrand, Reuters, Epson, Eurostar, the launch of the McLaren MP4, the Centre for World Culture and wrote the groundbreaking Ericsson storytelling project.