Head of Copy
Peter Mill has 33 years of experience in the advertising and marketing business. He began his career in advertising as a copywriter with Leo Burnett in London in 1976. He gained further experience with BBDO London before moving back to Scotland to work at Saatchi & Saatchi owned Hall Advertising. In 1984, he left Halls with two others to found The Leith Agency. The company grew into the most successful advertising agency Scotland has ever seen, but during that time Peter found his vocational role as copywriter shrank to less than 10% of his total working time. So he cofounded 60 Watt in an attempt to redress that balance and return to life at the coal face and his first love, copywriting.